We create visual communications that make life, work and business easier.

Between cultural movements and corporate brands, the catalyst behind all good things is meaningful messaging.

Success (followers, stickiness, sales, investment, growth) begins with being remembered.

So this is our thing. Our mission, our mantra and our simple standard for excellence…

make meaning memorable.

OUR CLIENTS

Small teams with big dreams are our favourite folks to work with.

Our design expertise comes with strategic advice and a collaborative style that best suits…

  • Solo professionals and founders

  • Businesses who serve local communities

  • Art or culture-led organisations

  • Other creative agencies in need of an extra brain or hand.

Kwame and Onika stand in the doorway of their home and office building, laughing together. 
Photography Credit: Carleen Coulter

Kwame Charles is a graphic designer and art director with over 20 years of experience in building visual worlds and telling image-led stories for global brands, cultural institutions and fine artists. Putting substance into style is his thing.

As a constant student of media evolution, he enjoys exploring new channels and formats for engaging specific audiences. As a graduate of “old school” graphic design and branding, he enjoys sharing knowledge about design heritage and history.

Driven by a belief that successful design doesn’t need to disrupt, he leads the careful craft of design principles and graphic systems that enable creative freedom and measurable impact.

Onika Simon is a strategist who has directed future-focused research, design, marketing, and business growth for over 20 years. Language and perception is her thing.

As a British West-Indian Londoner, who has lived in Manchester, Brooklyn and Berlin - she navigates the nuances of place and identity with a keen eye and ear.

As a Scrabble geek who studied Latin, Ancient Greek, French, Spanish and German, words and their origins are a forever fascination.

And as a corporate executive who has curated international art exhibitions, she enjoys bringing commercial acumen to cultural movements. 

We sort our services, first by function, then by format.

  • We provide informative inspiration for teams at the start of a creative process.

    Mood boards

    Word clouds

    Expert insight

    Contextual drivers

  • We craft compelling narratives and weave artful presentations around them. 

    Keynote speech

    Editorial mailer

    Insights report

    Pitch materials

  • We produce public-facing content, engineered to engage defined target audiences.

    Campaign concept

    Print advertising

    Digital advertising

    Environmental signage

  • We build and expand the presence of brands, with impactful creativity and strategic rigour.

    Brand strategy
    Vision, Positioning, Personality

    Brand development
    Naming, Identity, Messaging

    Brand guidelines
    Style, Voice, Behaviour

    Brand activation
    Internal, Public, Future

HOW WE WORK

  • As proud members of multiple social groups that have been historically underestimated, inclusion is fundamental to our process and we weave accessibility into our design of all communications for print, screens, walls and audio.

  • We prioritise work that supports pro-social and pro-climate objectives - and we specialise in crafting communications that improve collaboration between diverse members of groups and teams.

  • Artists are the original engineers of engagement, and we follow their lead in designing to elevate human experience over quantitative metrics.

  • We combine strategy and design to solve problems, fulfil objectives, enable decisions and push things forward.