• To guide development of a new apparel sub-brand, we combined aspirational themes, relevant trends, competitive benchmarks and technical garment design details. The product design and brand management teams used these inputs for ideation before brand and messaging development - then also later as reference points for assessing the finished proposition and designs.

    Stimuli formats:

    - Audience profiling

    - Concept mood boards

    - Competitive benchmarks

    - Product design trends

    - Marketing strategy concept

The brightest star in the Taurus constellation is an interstellar energy source, denoted by an intriguing red glow in the night sky.

Light is our expression of energy becoming creativity. It projects, reflects, and refracts - always illuminating new directions.

This collection is an invitation to ‘step into light’ and embrace limitless potential.

Launch like fashion

An immersive invitation to step into light

Focused on the emotional connection.

Singular call to action that will attract and intrigue.

Seamless connections to e-commerce via all media channels.

Forward with a promise of something new and illuminating.

Update like tech

A steady feed of product news to stay in step

Focused on new product features and inspirations.

Singular call to action for fashion and tech mavens.

Seamless connections to retail and events around the globe.

Forward with a promise to share progress in real time.